Click-Service in Mall of the Netherlands
The Click-Service is the function of a hotel lobby for the shopping center “Mall of the Netherlands”.
Nudging is based on the principle that we make most choices in a fast, automatic way. In the first sketch we have already drawn a pattern of oblique lines up to the floors above. These oblique lines point to the floors above and immediately make you realize that you have to be there. This concept is still strongly visible in the final realized design .