About - NewArmstrong

New thinking New ways of building success

NewArmstrong connects strategy, design and realization into environments that move organizations forward – from initial idea to opening, at scale and under control.

For more than 30 years. From pilot to rollout. From complexity to grip.

Successful environments do not happen by themselves. They require sharp choices, clear frameworks and direction throughout.

NewArmstrong helps organizations translate their strategy into space. Whether for retail formats, offices, work environments, or commercial buildings, we ensure that design, use, and operation come together in one logical whole.

Strategy translated into space
Design that remains feasible
Engineering without surprises
Project management with a grip on time and budget

Working at...?

Diversity and equality

People make the difference.

NewArmstrong is a multidisciplinary team of designers, engineers and project managers. We combine experience with curiosity, and seniority with fresh eyes.

We believe in diversity, equality and ownership – not as policy, but as a matter of course in how we work together. Read more about our diversity policy here.

We have on average a 50-50 male-female split and a balance between seniority to provide the experience and young employees to explore the latest techniques.

Leadership

NewArmstrong is led by Hugo Jurcka (Managing Director) and Justus Slaakweg (Creative Director & Business Development).

Office

Our Heemstede office is located in the Bulb, a monument from the Amsterdam school period. The office is designed as both a workspace and a place of inspiration.

Our place reflects how we work.

Concept

We have designed our office in a way that does justice to the monumental hall that is 10 meters wide, 50 meters long and 6 meters high.

We incorporated our craft, the art of design and drawing, into the design concept: an office like a gallery, where large canvases hang with the most beautiful pictures from the solar system, separated by white walls. Those walls separate the teams.

Lay Out

Thus, we incorporated our concept and work processes into the layout. We have room to work together in teams, separate rooms for consultation, brainstorming or concentrating in silence. And flexible enough to look quarterly at which colleagues need to sit together to work together.

Working environment

To make a good working environment, we have acoustic panels (those very best pictures from the solar system) as artwork on the walls. We have dynamically controlled lighting for a good workplace, height adjustable desks.

Open where it can be, focused where it must be.

The environment supports cooperation, concentration and quality – exactly what we also strive for our clients.

Coming together is a beginning. Keeping together is progress. Working together is success.

Henri Ford