Albert Heijn XL with Fresh Bakery and Streetfood
Street food, a packaging-free street and a Fresh Bakery at Mall of the Netherlands.
The Albert Heijn XL Leidschendam has opened in the Mall of the Netherlands. The XL differs from a regular Albert Heijn supermarket in a wider selection, and accents with a focus on fresh and convenience. This is the3rd XL to open this in 2022 after XL Amsterdam Groot Gelderlandplein and XL Rotterdam Argonautenweg.
Layout and routing
The design of the entrance area fits very nicely with an open look well with the new shopping center. Escalators (“tapis roulant”: a flat escalator) take you to the floor of the AH XL. Your gaze is immediately drawn to the Bakery Cafe, where fresh take-away is immediately visibly preened. There is a suitable option for every time of day: from a cup of coffee with a freshly baked croissant to a stone-oven pizza and fresh salads.
The formula’s emphasis is on fresh and sustainable. The XL in Leidschendam has more than all the XL elements in it. The big pillars are the fresh experience, sustainability with packaging-free shopping, very clear routing with spacious paths and action street, inspiration with fresh street food, pizzas and a Fresh Bakery. The Fresh Bakery is accessed from the passage before entering the store. There, a bakery and pizza oven bake fresh bread and pizza daily.
Following the ultra-fresh meals are AH’s fresh meals on the wall and in an island. The store’s routing begins with an expansive fresh produce plaza. Behind it as a link between fresh and the space drinks corner with cheese and meats is the Asian streedfood the Bamtuk. The Bamtuk produces fresh sushi and Asian street food all day long.
In the middle of the store is a large bakery with a special baguette section between drinks and bread corner. At the end of the trail behind is a wine plaza. The aisles and action lane are spacious. In terms of formula, the price favorite is very evident, attention has been paid to clear communication and a spacious self-scanning plaza.
Sustainable and circular
There is a special packaging-free street where various products are on display instead of pre-packaged in large containers. These goods can be weighed in their own brought packaging for checkout. The products on this shelf are deliberately cheaper than the packaged goods, to make the threshold as low as possible. The packaging-free street containers are in a circular loop: when they are nearly empty, a new container is automatically ordered, The empty containers are cleaned and go back into the chain to be refilled and programmed.
The packaging wall is a large circular collection point where not only plastic, deposit bottles, (frying) oil but also old electrical appliances and light bulbs can be handed in. The packing wall is equipped with a compactor. The compactor compresses plastics that then enter the recycling chain. Allows small and large bottles to be collected at one collection point.
Albert Heijn XL and Mall of the Netherlands: level of design
The Mall of the Netherlands has set the bar high in store design (as seen in these Flagship – examples: Denon and Bang and Olufsen) , with this store Albert Heijn has added a supermarket at that level. Not only the newes formula and high value execution, but also Who wants to shop with equal products as in the Fresh or the Eettheater can be sufficiently inspired in this in the Albert Heijn Xl.
And if you want a quick sandwich or hot pizza point before you have to catch the streetcar, you’re also at a good place at this store.