Since 2015 NewArmstrong is proud partner of Perry in the development and roll out of the new look and feel for the stores.
Perry has a strong focus on sporting goods. The main customer is the active consumer who is active in the urban sports field and the active outdoor sports field (running, training, fitness, swim, outdoor, tennis, biking).
Look & Feel
The store’s look and feel resembles this sports lifestyle in the urban jungle. The stores have a raw, unpolished look with all the construction details visible. All walls and ceilings are painted in a light grey. The floor is finished with a concrete-like matte cast floor. The racks are coated forged steel frames with wooden shelves ,steel bars and hooks.
Customers are drawn into the store by large brand windows, shoe displays near the entrance and display tables. The zoning per sport is visible in the layout by dividing the store into corners. All the equipment per sport is placed in a corner: shoes, clothing and accessories.
How Information Rich Design Models helped Starbucks to roll out quickly.
SStarbucks is the leading coffee manufacturer and one of the largest Retailers worldwide with coffee bars all over the world.
Starbucks is leading coffee manufacturer and one of the largest Retailers worldwide with coffee bars all over the world. Originated in seattle in 1971, Starbucks is quite often described as ‘the second wave coffee’: distinguishing itself from competitors by taste and quality, not by price.
Starbucks is known as ‘the third place’ from home. Starbucks want’s it’s stores to feel like a home. The Starbucks concept is not a hard concepts which is the same over all stores, but it incorporates local elements to make sure the brand connects with the local customer.
Starbucks has gained a solid position in the EMEA market in the past years. We have supported Starbucks with entering the market by setting up the principles for design & engineering, building the Revit library. We have developed processes and related documents for the design start, design reports, construction documents, tender rfq’s and delivery documentation.
Information rich models
In the design and construction process the quality is the most important issue. Therefore the design process has several formal steps to validate the design and evaluate if the design supports the Business Case. The design models are developed in such a way all the quantities necessary for the Business Case are available in the model. Later in the process all this data is re-sued to provide the rfq’s and check delivery amounts. This ranges from construction materials ( paint, plasterboard) and furniture to cups and packaging.