Strong in making your brand stand out

From retail design to final design

Setting up a store involves more than simply offering products

It really is a skill in itself to effectively steer the customer to a purchase decision.

It’s about presenting products in the right way, in the right positions with the right approach routes and the right products in the environment.

Visual Merchandising techniques are used to ensure that consumers can easily look at other products and become additional purchases or repeat customers.

The property, building structure, floors and installations are examined.

In detail, what needs to be changed is reported and this is integrated into the design models.

The entire construction file will be aligned with all construction changes.

Realization of a good retail design

The storefront is of great importance.

Stopping power is vital to getting the customer’s attention and making sure someone comes in.

In the first meters, there should be room to adjust the pace for browsing the store (the decompression zone).

This is also the point where a customer can orient themselves to find a particular product.

Retail formula include in design

The multitude of factors involved in retail design makes it a specific field.

The Retail Formula is defined by the real “design”: the look and feel down to the commercial and operational side.

It’s about emotion, about storytelling, about entrepreneurship and seduction.

It is an overall perspective where the retail designer looks from the perspective of the consumer, the customer, but also from the brand, the formula and the store, the operational side.

Design thinking plays an important role here.

Design thinking involves focusing not only on problems, but also on solutions and the end user.

Design itself is not the goal here, but the thought process that leads to new insights.

strong
in making your brand stand out.

Our team and expertise for retail design

Our designers are true specialists in Visual Brand Identity and Retail Formula.

Their designs create environments where customers feel both free and guided.

Thanks to clever elements such as clear routing, hot spots, vistas and accents, we know how to create the right atmosphere and capture consumers’ attention.

Our designs do not shy away from playing with subliminal effects: by stimulating in a sophisticated way, we manage to seamlessly transition the process of shopping and browsing into decision-making.

You will be amazed at the effect our design has on the success of your business.