Ground Control Podcast: 1 minute longer = +3% revenue
Want to keep customers around longer? Don’t start by trying to sell to them.
In the Ground Control podcast, we sit down with experts, designers, and other professionals from the retail world. Together, we take a closer look at the trends, challenges, and opportunities in retail design. With this podcast, we aim to share new insights, tell inspiring stories, and explore what it means today to work in a field where brand experience, customer behavior, and innovation converge.
In the second episode of Ground Control, we speak with Paul Matlung of Lixero about a surprising truth: customers no longer stay because of more promotions, but because of a better environment. Lighting, sound, visibility, and comfort turn out to have a greater influence on purchasing behavior than many retailers realize.
One of the key insights from the conversation: address the irritations first. Poor lighting, noise, or an unclear store layout can cause investments in the customer experience to fall flat. Only when the basics are right is there room to positively surprise customers. And that pays off. According to Matlung, a longer dwell time can have a direct impact on sales. But how do you create those extra minutes? And what role do tranquility, music, scent, and light play in that? You’ll hear all about it in this episode of Ground Control.
Watch on YouTube or listen on Spotify!
Ground Control: for anyone who wants to make better decisions in retail, hospitality, and real estate
What makes a location successful?
Why does one concept succeed while another gets stuck in the planning stage?
And more importantly: how do you ensure that your project is implemented as intended?
Why does one concept succeed while another gets stuck in the planning stage?
And more importantly: how do you ensure that your project is implemented as intended?
With those questions in mind, we’re introducing our new podcast: Ground Control.
A podcast for professionals who want to look beyond inspiration—and truly understand what works, why it works, and how to apply it.
Why You Should Listen to This Podcast
In retail, hospitality, and real estate, there’s a lot of talk about concept, brand, and design.
But the real difference lies elsewhere:
But the real difference lies elsewhere:
- in the choices you make before you start
- in how to deal with constraints (budget, technology, location)
- and in the way you focus on results
That’s exactly where things often go wrong.
Ground Control helps you better understand that phase.
So you don’t just make great plans, but actually carry out projects that deliver results.
So you don’t just make great plans, but actually carry out projects that deliver results.
Practical and applicable
We don’t get bogged down in theoretical discussions: this is a practical podcast.
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Each episode gives you:
- clear insights
- specific examples
- direct application to your own situation
In addition, we use a standard structure:
- from question → to analysis → to conclusion
- with clear takeaways at the end
So that you don’t just listen, but also make better decisions.
Listen now and discover how design subtly influences behavior.
