NewArmstrong on Meet&weet day 2026

Choosing a 3D scanner is not a technical choice – but a business decision

During the Geometius Meet&Weet day, our director Justus Slaakweg shared how we at NewArmstrong look at measuring stores. And especially: why we very consciously chose the Faro Orbis.

What is often seen as an operational tool – “a laser scanner for surveying” – is in reality something much bigger. It is a strategic accelerator within the entire retail process: from design to realization and from investment to return on investment.

meet&weet - event, presentation NewArmstrong

From measuring to accelerating: another view of surveying

Traditionally, surveying is seen as the first, technical step of a project. Necessary, but not distinctive.

With 3D scanning, that changes fundamentally.

With the Faro Orbis, we create a fast-track of store recordings:

from pointcloud to model, to realization – and even to substantiated construction costs.

This makes surveying no longer a starting point, but a guiding part of the process.

That shift is crucial. Because those who start faster, more reliably and more completely maintain control all the way through to delivery.

Retail at scale requires both certainty and speed

Within retail – especially for formulas with dozens to hundreds of branches – it’s not just about accurate measurement. It’s about:

minimum closure of stores
Design and build right the first time
keeping a grip on costs and lead time

These are not technical KPIs, but business KPIs.

And that’s exactly where choosing a scanning solution makes all the difference.

A traditional approach may suffice for occasional projects. But once speed, repeatability and scale become important, the need arises for a solution that:

predictability provides
accelerates processes
reduces risks

3D scanning thus becomes a lever for scaling up.

The impact concretely: static scanning vs. SLAM

The added value of this choice really becomes clear when you look at the practice.

The comparison between static scanning and SLAM technology (as in the Faro Orbis) shows directly what changes:

From 72 minutes to 15 minutes of measurement per location
From 2 to 3 stores a day
Less data, therefore faster to process and more efficient in the follow-up process

These are not marginal improvements. They are changes that directly affect:

capacity of teams
project planning
lead time of rollouts

And ultimately: in the speed at which a retail formula can grow or innovate.

Certainty before design = fewer surprises afterwards

A key component of the NewArmstrong approach is: certainty before design.

By working with a full point cloud:

the existing situation is precisely recorded
Creates one reliable source for design and engineering
disappear interpretation errors

Meaning:

✔ fewer adjustments during the design process
✔ fewer clashes in execution
✔ fewer construction failure costs

As also emphasized in our content strategy: certainty up front prevents corrections afterwards and makes projects more manageable. [Contentstr…trong.docx | Word]

In other words, you don’t invest in technology, you invest in predictability.

From technology to business impact

Therefore, the real question is not: what can this scanner technically do?
but: what does this mean for your organization?

The impact is at the business level:

Less risk in execution
Faster rollout of retail concepts
Better predictability of investments
Direct link between design, engineering and realization

These are precisely the factors on which management teams steer.

And that makes the choice of a 3D scanner fundamentally different than it is often approached.

Why this is a management issue

During Meet & Know, one thing became clear:

This is not a conversation about technology.
This is a conversation about:

scalability of your organization
speed of market introduction
manageability of projects
return on investment

In other words, a conversation at the management and decision level.

Indeed, the choice of scanning solution determines not only how you measure – but how you design, build and grow.

Conclusion: from tool to strategic choice

For us, the Faro Orbis is not a gadget or upgrade of an existing process. It is a conscious decision to:

work faster
design more securely
better manage costs and schedule

And above all, to transform surveying from a necessary step to a strategic accelerator in the entire process.

Did you miss the demo at the Meet&weet – day and are curious how this works concretely in retail projects or rollouts?
We are happy to share our approach and practical experience.