The Intrend Outlet store in TheStyleOutlets is a great example of how retail design and visual merchandising go hand in hand. The layout is open to the shop window, to show the collection to the consumer. The shop-in-shop layout invites you to browse through the different collections. The fitting room area has a more private character and the checkout area is at the entrance. The Visual Merchandising shows how good VM stimulates sales: beautifully colored in vm’d, the mannequins show the collection in the racks behind them and show complete sets.
This is how retail should be.