case study


Audioforum opened the first Flagship store in the Netherlands for Denon in 2021. With Denon we have developed a concept for the facade and the interior that evokes the feeling of classic tube amplifiers: chic and solid . Using light accents, metal mesh and wooden slats, we have shaped this concept in the store design.

This store in Westfield Mall of the Netherlands has a limited rental space. A complex program had to be fitted into this surface: a demo room for the audio equipment and the speakers, a cash register with a reception area for customers and a sales area with the displays for headphones, amplifiers and speakers.

in delivering
on time.

For Denon, the great wish was to also be able to offer a listening room for an optimal customer experience.

We have shown in a number of design studies that a mezzanine related to the listening room can be fitted in and complies with the building code. We substantiated this with cost estimates so that the client could devote a Business Case to this, after which a positive decision was made to carry out the mezzanine. For this we also provided the permit , architectural and constructive elaboration.

For Denon, NewArmstrong is the local architect and project manager . We have worked out the design in a permit application and a technical design , with which the contractor, installers from Audioforum and a furniture factory built the store.

The store was opened for the Grand Opening of the Westfield Mall of the Netherlands to the full satisfaction of the client.

Denon geveltekening

interesting facts

Facade opening in m2


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Want your Business to Take Off?Feel free to contact us.

Justus Slaakweg
Leidsevaartweg 1
2106 NA Heemstede
+31 88 007 2600

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