The first full-size Victoria’s Secret store in the Netherlands will open in 2021. Amarla, a Greek company is the Franchisee in the Netherlands. In order to be able to open the store, it is important to know how the concept complies with Dutch legislation and regulations.
Meanwhile, there has been a Victoria’s Secret in Amsterdam since 2022 and there will be one in The Hague in 2023.
For Amarla, as Local Architect, we are now responsible for the incorporation of the designs into the locations and the permit process for stores in Eindhoven, The Hague, Antwerp, Utrecht and Amsterdam.
We tested the interior concept against Dutch laws and regulations for the building code and the Occupational Health and Safety Act. We also guided Amarla’s design department through design studies in the possibilities and impossibilities for the Dutch market.
In addition, we have tested all building materials, materials for the interior and materials of the facade against requirements for Dutch and European requirements for fire safety in order to be able to issue a statement of applicability.
For example, we enabled Amarla’s team to roll out the stores for Victoria’s Secret from Greece with a small local Amarla office in the Netherlands.