New services NewArmstrong

NewArmstrong: a team of designers, modellers and project managers experienced in translating your brand in a built environment. We believe in strong ideas, careful preparation and detailed planning. We go ‘above and beyond’ and explore with boundless energy.

With a track record of 25 years and a production of more than 75 stores per year, we understand what is important in the rollout of a formula.


We know that retail is about new ideas, exploring new boundaries, specific knowledge and clear agreements with one goal in mind: to ensure that the consumer is offered the best customer experience.


Our designers are specialists in retail: full of new ideas and exploring new worlds.
We understand the relationship between routing, # sku’s and the layout.
We ensure that the customer is attracted, looks and considers a purchase decision at the right times.
We work with short quick sprints , so that we can quickly arrive at a design before we work out.


Thanks to our 3d measurements , we map locations quickly and accurately, so that one visit is enough to make a 3d model . We extract all drawings and quantities from the model .

Our engineering covers real estate, structural engineering and interior design.

In addition to drawings, we also offer expertise in permits , constructive elaboration, fire safety advice and escape plans.

Project management

Our project managers can perform optimally with the expertise of the designers and engineers as a back office. They manage the project within scope, cost and timeline. The entire process of design, engineering and project management is our responsibility and we ensure that the status of the work is reported at fixed times.
The store opens on time. All the time.

Let's land a new job Feel free to contact us.

Hugo Jurcka
Leidsevaartweg 1
2106 NA Heemstede
+31 88 007 2600


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