Outly Outlet store - NewArmstrong

Outlet store
Outly

Outlet StoreOutly

For the realization of the new store of Outly at Amsterdam The Style Outlets we provided full execution supervision and site management. The general contractor could not be present on the construction daily. For that reason, they asked NewArmstrong for the execution supervision of the outlet store: from daily supervision of the execution to assessing additional work and monitoring the schedule.

Location: Amsterdam The Style Outlets

The store is located in Amsterdam The Style Outlets, the first and only outlet center in the Amsterdam region. It is located in the iconic SugarCity area, one of the fastest developing areas in the Netherlands. The outlet center is just an eight-minute trip from Amsterdam Central Station, attracting a wide audience from the Randstad and beyond.

This outlet center has high visitor flows and a strong focus on brand experience. Optimal coordination between design, execution and delivery is crucial there to successfully position retailers.

The role of NewArmstrong

Daily construction supervision

Since the contractor himself could not be on site, we took on full site management.

With a structured, design-driven approach, we monitored each step:

Daily site presence
Coordination with subcontractors and suppliers
Timely identification of bottlenecks
Monitor technical quality and level of finish

We ensured that the design was not only executed, but comprehensively realized-with an eye for the details that carry the retail concept.

Cost control

Retail projects within outlet centers often require quick turnarounds. Unforeseen circumstances can lead to additional work or adjustments. We were responsible for:

Reviewing supplied extra work by the contractor
Verifying that the additional work was technically necessary and contractually justified
Cost monitoring and transparent feedback to both contractor and client

As a result, we kept a grip on the budget without compromising on the quality of the end result.

Monitor planning

Within an outlet environment-where construction takes place in an operational mall and the opening date is fixed-scheduling is important.

An outlet opening has fixed deadlines and high commercial pressure.
We monitored the schedule with an approach that fits NewArmstrong’s website DNA: structured, persuasive and focused on results.

Daily reports
Risk analysis and adjustment
Coordination among all disciplines
Continuous progress monitoring

Thus, we guaranteed predictability and calm in an environment that otherwise quickly becomes hectic.

The result

A store where design, execution and brand identity come together completely.
Delivered on schedule, on budget and with the level of finish befitting a brand looking to make an impact in a competitive retail environment.

Our role made the difference: combining strategic insight with practical execution power, we translated the concept into a store that was right down to the details.

Strong
in brand identity