Opening of the Sligro Alkmaar: a true food festival!

Opening of the Sligro Alkmaar: a true food festival!

The Sligro in Alkmaar is open again: and with what a rich variety of products: it looks like a food festival: watch our vlog of the beautiful products and introductions at the opening.       The Sligro has been adapted to the latest formula in which the...
Inspiration from the Independent Hotel Show

Inspiration from the Independent Hotel Show

Inspiration! NewArmstrong’s selection of the Independent Hotel Show’s most inspiring developments: No. 1: furniture and finishes from Aectual Aectual: 3d printed furniture and interiors. Pellets are ground from plastics such as Tetrapak packaging, which...
Change in board of directors NewArmstrong

Change in board of directors NewArmstrong

Retirement Karel de Graaff Five years ago, in 2018, NewArmstrong started after Karel de Graaff sold his stake in EversPartners and continued the former Retail division independently with 2 associates. But after 5 years, the time has really come for him to retire....
Brand experience is at the heart of the customer.

Brand experience is at the heart of the customer.

Do brand perception and Valentine’s Day have anything to do with each other? Except that through careful and more consistent branding, Valentine’s Day has become a commercial phenomenon? A brand, a “brand,” is more than its appearance, than the...

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