Design - NewArmstrong

Strong in making your brand stand out

Design converts attention an experience

The multitude of factors involved in design is perhaps why it is a specific field. Design is not how it looks: design is how it works. The experience is determined by look and feel, but design is also about the commercial and operational side. It’s about emotion, about storytelling, about entrepeneurship, brand stories: an overall perspective. An architect or designer looks from the perspective of the user, the client; but also from the client, the location, the operational side.

‘Design thinking’ plays a major role in this. Design thinking is about a comprehensive approach that focuses not on the problem, but on the solution and the end user. Design itself is not the goal of “design thinking,” but the thought process that leads to new insights.

Strong
in making your brand stand out.

Our designers are specialists who from the Visual Brand Identity, design environment in which the user feels free: but without words clearly understand how the building should be used. With a clear routing, the right hotspots, vistas and accents, the user or consumer is guided.
In a good design, the users intiutively feel how a building should be used, with our design we know well how an incentive is converted into an experience.

Want to know more about our design qualities? If so, please contact Justus Slaakweg or Marie Antoinette Vrijbloed

Learn more: