Open trend!

Open trend!

The Intrend Outlet store in TheStyleOutlets is a great example of how retail design and visual merchandising go hand in hand. The layout is open to the shop window, to show the collection to the consumer. The shop-in-shop layout invites you to browse through the...
Hand-drawn Beauty’s

Hand-drawn Beauty’s

For the assignment for new construction at a historic location, we come across beauties like this hand-drawn drawing. Archive research is always part of our preparation for a project: the history of a building and the adjacent properties determine what is technically...
The first Albert Heijn in a Danish

The first Albert Heijn in a Danish

Marit van Egmond opened the new Albert Heijn in Avenhorn this morning. This is the first of 38 stores to be converted from Deen to Albert Heijn. NewArmstrong designed half of these. It is a very pleasant collaboration with the client, the construction team and the...
Click Service

Click Service

The Mall Of the Netherlands Click Service is almost finished! This design is all about #nudging: how do you intuitively bring the consumer to the floors above (#Youseum) and the lifts? #Nudging is influencing choices that are made quickly and unobtrusively. All lines...

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