Food retail AH Bakery - NewArmstrong

case study
AH Bakery

A Deli in the supermarketAH Bakery and Allerhande kitchen

Blending in food retail: street food, Allerhande kitchen and a Fresh Bakery in Mall of the Netherlands.

The Albert Heijn XL Leidschendam has opened in the Mall of the Netherlands. The XL differs from a regular Albert Heijn supermarket in a wider selection, and accents with a focus on fresh and convenience, including a fresh Bakery and Allerhande Kitchen.

Layout and routing

The design of the entrance area fits very nicely with an open look well with the new shopping center. Escalators (“tapis roulant”: a flat escalator) take you to the floor of the AH XL. Your gaze is immediately drawn to the Bakery Cafe, where fresh take-away is immediately visibly preened. There is a suitable option for every time of day: from a cup of coffee with a freshly baked croissant to a stone-oven pizza and fresh salads.

strong
in crispy execution.

The formula’s emphasis is on fresh and sustainable. The XL in Leidschendam has more than all the XL elements in it. The big pillars are the fresh experience and inspiration with fresh street food, pizzas and a Fresh Bakery.

The Fresh Bakery is accessed from the passage before entering the store. There, a bakery and pizza oven bake fresh bread and pizza daily. A freshly baked sandwich is specially topped for you to experience the optimal fresh experience at breakfast or lunch.

With the stone oven, a fresh pizza slice or a freshly packed pizza for home is also possible.

Following the ultra-fresh meals are AH’s fresh meals on the wall and in an island.