Happy King’s Day! But what does all that orange say?

Happy King’s Day!

On this national holiday, we are closed for a day. Traditionally, King’s Day (or Queen’s Day before we had a King) was the day of orange biscuits and orange bitters. Well, after all, we have the oranges on the throne. But what does orange mean in shaping and design?

The meaning of orange in design?

Orange, a color that is both striking and versatile, plays an important role in design and visual communication. What characteristics of orange play a role in the choice of this color in design?

1. Historical background:
   • Before the 14th century, orange was not technically considered a distinct color. It was previously considered a shade of yellow, red or brown.
   • Artists in the Middle Ages worked primarily with primary colors, but as fruits, such as oranges, became more available in Europe, the color orange began to gain popularity.
   • The Royal House of Orange-Nassau has historically used this color to present itself, and today orange is still a national symbol in the Netherlands. This can be seen in the orange pennant waved at the top of the flagpole, as well as in the shrouding in orange at sports teams or sporting achievements.
2. Symbolism and psychology:
   • Carrots, pumpkins and autumn all contain an orange hue that represents life, warmth and optimism.
   • Buddhist monks consider orange a color of purity, as it is the color of gold and sunrise.
   • In Western societies, orange is associated with entertainment, joy and energy. It was popular in the 1960s and stands out quickly, as with life jackets and road signs.
3. Applications in design:
   • Logos: Orange is often used in logos to create impact, attract attention and differentiate. It exudes energy, creativity and innovation.
   • Posters and Brochures: Orange is used to convey a message vividly and strikingly.
   • Web design: The use of orange on Web pages can prompt visitors to take action, such as clicking a “call to action” button.
4. Creativity and Youthfulness:
   • Orange is an enthusiastic color that makes people happy. It is associated with creativity and youthfulness.
   • If you want to create an optimistic logo or liven up a design, orange is an excellent choice.

Orange design after King’s Day!

In short, orange is not only a beautiful color, but a powerful tool in design that exudes warmth, energy and originality. So why not add some orange to the next creative project? NewArmstrong is happy to think with you after King’s Day!