Happy Pride!

At NewArmstrong, we believe that a strong workplace culture begins with safety, equality and visibility. For us, Pride is not an annual celebration with rainbow flags in June. It is a daily choice. A choice to build a workplace where everyone can be themselves – regardless of gender, orientation, religion or background.

Pride began as a protest. The 1969 Stonewall riots were a turning point in the fight for equal rights. Today we celebrate the freedom that resulted, but we do not forget the origins. At NewArmstrong, we recognize that freedom and safety in the workplace cannot be taken for granted. That’s why we make it visible. Not just in June, but throughout the year.

Our board and team leaders actively immerse themselves in the lives of younger generations and minorities. We know that we can only lead well if we understand what is going on. That means listening, learning and acting. We do not tolerate “harmless jokes” that cross boundaries. We create a culture where everyone feels welcome – without asking about your background or orientation. Because: it’s okay to be there, you can be there.

An employee who feels safe performs better. That’s not an opinion, that’s proven. That is why we strive for a 50/50 male-female split, with no gender pay gap. We celebrate Easter and Passover, Christmas and Sugar Festival. And yes, Pride too. Because a diverse workplace is not a goal in itself, but a prerequisite for creativity, innovation and growth.

We write blogs like this one. But more importantly, we live our values. In our rules of conduct, in our communications, in the way we work together. We make space for conversations about LGBTQ+ inclusion, and we make sure everyone can specify a contact – partner, friend, family – without pigeonholing.

At NewArmstrong, we celebrate Pride because we believe in a workplace where everyone feels at home. Not just in June. Every day.