Decathlon

Decathlon

case study Decathlon ProjectTransformation of the Rhine Hall into Decathlon The Rijnhal was built in the 1970s as a large sports hall in a late-modern style. The building is a dome-shaped concrete structure with a large clear span. After it was no longer used as an...
Denon

Denon

case study Denon ProjectDenon Audioforum opened the first Flagship store in the Netherlands for Denon in 2021. With Denon we have developed a concept for the facade and the interior that evokes the feeling of classic tube amplifiers: chic and solid . Using light...
Purdey

Purdey

case study Purdey ProjectPurdey In the Mall of the Netherlands, Purdey has a deep store with a shopfront that is not at right angles to the store. With Purdey’s position in the Mall of the Netherlands, this location is a Flagship in Purdey’s portfolio. The...
Albert Heijn

Albert Heijn

case study Albert Heijn case study Albert Heijn case study Albert Heijn ProjectAlbert Heijn NewArmstrong has been providing design and engineering for Albert Heijn for over twenty-five years. We regularly participate in Pressure Cookers and brainstorming sessions to...
Nike

Nike

case study Nike Flagship store Nike12 meter high glass panels in one piece. The Nike Flagship store in Mall of the Netherlands has a concept in which mannequins, sports equipment and displays with products are placed on a sports floor in a balanced composition. Two...

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