Gamestate Wroclavia
Hotspot
With the opening of the Arcade Hall in Wroclavia, the largest in Poland, Gamestate has now arrived in Poland as well: almost 1,000 m2 of entertainment. And between the cinema, restaurants and food court, this Gamestate really sits at the hotspot of the entertainment area in this shopping mall of UnibailWestfieldRodamco.
The flagship store is positioned at the top of the escalator to the food court and leisure area. There are two entrances to the Gamestate. Of these, one is right across the escalator from the mall. Outside the unit is a teaser: an Instagram corner where beautiful selfies can be taken. The other entrance is from the parking lot directly into Gamestate.
Circular construction
The unit previously housed a restaurant, the air conditioning system was only 5 years old and was modified to be reused. Toilet groups and parts of the kitchen were also reused, the rest was dismantled for recycling and reused: facade, lighting, speakers, fire alarm system were partially reused. The old main kitchen was dismantled and sold for reuse.
Lines of sight and striking
The entrance is made so that from the escalator, the logo and striking pink band of the contour immediately attract attention. Placed outside the unit are two games that act as teasers and a wall where mirrors and lighting allow you to take an Instagram selfie where you appear to be standing in an infinite space.