Love beautiful things: Happy Design Valentine!

Valentine’s Day.

The day when, when Valentine’s Day was still blowing over from America, you surprised your secret high school love with a flower in his/her hood or a small card in his/her jacket pocket. or, if love was a little more open, an Ax scent or an Etos lipstick.

That anonymous card on your doormat that made you guess who this handwriting belonged to. or try to get as close as possible so your crush didn’t see it was yours. That one day you secretly did that, and you didn’t want anyone else to see it.

That sneaky feeling. That’s long gone now. Valentine’s Day is no longer a secret thing. Valentine’s Day is a very open thing. And also become commercial, yes. But we can now take advantage of that openness.

So here’s our open declaration of love: We love beautiful things . And we love people who want beautiful things. We love the process of inspiration and creation , of coming to something beautiful.

We love the feeling of a flow of knowing you’re on your way to that good idea. And the rush if you have the idea. The idea . We like to think about how that beauty can be retained when it has to be worked out: from engineering to prototyping. We love our job. It is a profession: to get from question to idea, from idea to concept, from concept to visualization. From visualization to drawing from drawing to building . And it always takes effort and attention to keep that feeling of that first powerful idea. That is our profession: holding on to that idea , so that it remains intact and does not collapse due to half-baked choices along the way. Choose clearly and hold onto the idea. To hold , just like to love . Love your idea and don’t let it go. That is the way to passion, quality and beautiful things .

#NewArmstrong. Strong in making your heart beat faster.